The demand for high quality trucks with a higher price is increasing in India. Looking at this need Tata Motors has introduced a whole new range of tucks called “World Truck”. The new product is the result of collaboration with its South Korean subsidy Tata Daewoo Commercial Vehicle Company and the European Technical Centre.

“World Truck” will be sold in India as well as international markets wherein it is likely to compete heavily with products of Volvo and Mercedes. The world series trucks is an attempt to create a niche in the Indian market which is being dominated largely by low end products by Tata Motors and Ashok Leyland.To mark the international presence the trucks will be sold in India and South Korea. Alternatively it will be exported to markets like South Africa, Middle East and South Asia by end of March next year.

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