Google 41% emerges as most preferred source of information for Indian youngsters in the age group of 12 and 18, largely studying in English medium schools, and living in urban India, according to “TCS Generation Web 2.0 Trends’ - a comprehensive nationwide study across 12 Indian cities. Print (26%) and TV (25%) are the next important source of information.
Kolkata 77 % has the highest number of students using internet. Library usage amongst Cochin students is highest nationally 14% while Bhubaneshwar 45% and Lucknow 42% lead in information sourced through television. Mumbai at 12% prefer TV the least. The nationwide study captures the trends and pulse of the youth across India with a clear focus on information, technology and aspirations.
Blogging in metros revolves largely around their everyday life. Bangalore is the blogging capital of India, with 66% of students being part of blogging / social networking scene, against 39% nationally. More students in Mumbai (60%) and Ahmedabad(57%) read about film and celebrity blogs than youth in any other city.
Bangalore and Hyderabad 33% each students prefer blogging onstudies and school, highest nationally. With ZaaBiz’s focus on business networking and business groups will gain a major impetus due to a substatinal penetration of internet and web2.0 among Indian youth.
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