Professor CK Prahalad will be remembered among the greatest thought-leaders of the 21st century. His path-breaking work on strategy undoubtedly represents one of the defining points in the evolution of management theory. He lifted management thought to new levels of excitement and activism.

He was an alchemist. He worked with missionary zeal to get Indian businesses to uncover the immense possibilities at the bottom of the pyramid. This not only because of the latent business opportunities, but because of his conviction — that’s how the poor could be uplifted. And that’s how businesses could win the legitimacy and trust that they deserved. His contention, that business interests and the interests of society could be intertwined, has been a powerful message. Doing business and doing good did not have to be two distinct initiatives.

His cutting-edge ideas and wisdom have a timeless relevance.

Today, if one were to carve out the equivalent of a Mount Rushmore for management thinkers, I am sure, Prof Prahalad would have to belong there. He will always remain on top of the lot. We at ZaaBiz are deeply saddened by his sudden demise.

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