As a recruiter you want to be where the most qualified, talented, and largest pool of applicants are. Human resources can leverage social media to tap in to potential recruits. This type of head hunting is called social recruiting. It’s about engaging with users and using social media tools to source and recruit talent.

But how do you find the right person for the job you have available using social media? Here’s how to get started. To start with you can tap in to the free resources offered by ZaaBiz.  You should start by building connections to people you already know. This could include former co-workers, current clients, local entrepreneurs and even friends and family. Because you never know who someone else may be connected too that could make for a top-notch candidate. You should also join groups where you might connect with potential candidates. For example, if you are always looking for IT consultants you can find an affiliated group on ZaaBiz. Once you join relevant groups find ways to begin discussions with people in the group. If you notice people who are active in the group, they always ask questions and answer others questions, those might be the people you hone in on for job opportunities.

There is also a free way to advertise that you are hiring, without posting a job. Use your profile to broadcast that you are hiring. “Looking for an IT consultant.

When you find someone who may be a good fit for your company you have to evaluate their profile. Does the person have a complete profile including a picture? Are they a member of groups relevant to their field? Do you have any 2nd or 3rd degree connections to the person to get a more personal referral? You can find out a lot about a person from their profile before contacting them for an interview.

As small business owners, you can easily leverage ZaaBiz to find talent.

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